Restaurant Technology
QR Ordering vs Marketplace Platforms: Which Is Better for Your Restaurant?
Third-party marketplace platforms promise visibility and delivery logistics. But at 15–35% commission per order, many restaurant owners find themselves working harder while earning less. Here's how direct QR ordering compares — and why more restaurants are making the switch.
The Real Cost of Marketplace Commissions
Most marketplace platforms charge between 15% and 35% per order. On a $20 meal, that's $3–$7 going straight to the platform — before payment processing fees. Over a month with 500 orders, you could be paying $1,500–$3,500 in commissions alone.
With a direct QR ordering system, customers scan a code at your table, browse your menu, and order directly from you. No middleman. No commission on every plate.
Side-by-Side Comparison
| Feature | Direct QR Ordering | Marketplace Platform |
|---|---|---|
| Commission per order | 0% (on paid plans) | 15–35% |
| Customer data ownership | You own everything | Platform owns it |
| Your branding on orders | Full control | Marketplace brand first |
| Menu pricing control | Set your own prices | Platform may override |
| Repeat customer marketing | Direct access | No access |
| Setup cost | Free to start | Free to list, costly per order |
| Delivery logistics | You handle (dine-in/pickup) | Platform handles |
| Works offline / dine-in | Yes — QR at every table | Primarily delivery |
Who Owns Your Customers?
When a customer orders through a marketplace, the platform owns that relationship. They control the data, the reviews, and the remarketing. If the platform changes its algorithm or raises fees, you have no leverage.
With direct QR ordering, every customer interaction happens on your storefront. You see what they order, when they visit, and how much they spend. That data powers smarter menus, targeted promotions, and genuine loyalty — things no marketplace will ever give you.
When Marketplaces Still Make Sense
Marketplaces are great for discovery— new customers who wouldn't have found you otherwise. They also handle delivery logistics, which is valuable if you don't have your own drivers. The ideal strategy? Use marketplaces for acquisition, but convert those customers to direct ordering for repeat visits.
The Math: Marketplace Fees vs Subscription
Marketplace (25% avg)
$2,500/mo
on $10,000 monthly revenue
Direct QR (Starter plan)
$9/mo
flat fee, 0% commission
Annual savings: $29,892
Ready to Own Your Orders?
MakanBiz gives you a complete QR ordering system — menu management, real-time kitchen display, analytics dashboard, and multi-language support — starting free with a 7-day Pro trial. No credit card required.